Promoting a company that builds decks in Tacoma, WA, involves careful marketing techniques. With the stiff competition in this industry, an inventive advertising strategy can help get new customers and improve the company’s image in the eyes of the public.
Tacoma is a city with a myriad of old and new homes, most of which have backyards which would look great with quality decks. As more and more homeowners are concerned with the aesthetics of their outdoor living spaces so they can be used for leisure, entertainment, or simply to improve the market value of the property, the need for professional deck builders Tacoma is incessantly rising. Nevertheless, there is so much competition in this sector of home improvement services that there is no other choice but to formulate a well-aligned marketing plan which includes online and offline channels.
To plan an effective promotional campaign for your deck-building business, you will have to concentrate on the corporate identity, the client’s perception of the business, and any interaction to create a loyal customer. This implies taking advantage of a website and social media pages, SEO, as well as using local contacts and recommendations. These strategies work perfectly if a business is starting out or if there is an attempt to grow the clientele. The effort spent on marketing the business, guarantee that the clients will view the company favorably when it comes to deck building in Tacoma.
Here are some effective strategies to market your deck-building business in Tacoma.
1. Strengthen Your Brand’s Digital Presence
Every business must pay close attention to establishing a brand identity in the digital sphere. Here’s how you can build a strong digital presence:
- Create Your Own Website – A website is a ‘shop’ for any business. It allows clients seek information about your services, previous works, and reviews from clients about previous projects you handled. The website should be easy to use on mobile devices.
- Implement SEO – Use relevant phrases such as “deck builder in Tacoma, WA” so that your business can rank higher in search engines and gain traffic.
- Claim and Verify Google My Business – Your name already shows on the business listing pages, now you should claim the profile and verify it to be able to show up in local search and Google Maps.
2. Engage Customers Using Social Media
Active clients on social media pages can help promote your brand and at the same time you can pitch your services. Engage with your audience to build a loyal customer base.
- Post for Everybody to See – Optimize your profile by including images showing completed work, pictures before and after renovation, and time-lapse videos showing installation.
- Interact With the Audience – Relate with your followers by answering their comments and questions towards building a good online community.
- Run Paid Campaigns – Advertise on social networks specifically on Facebook and Instagram targeting users who reside in Tacoma area and may need to build a deck.
3. Claim Local SEO and Online Receipts
- Your firm should appear on the local business directories such as Yelp, Angie’s List, Houzz, HomeAdvisor, etc.
- Promote Customer Reviews – Reviews on Google, Yelp, and Facebook pages will go a long way in establishing your credibility while enticing more customers.
4. Use Regular Marketing Techniques
From the outset, digital marketing requires attention, but regular marketing can also be useful:
- Print Flyer and Business Cards – These can be placed in cafes, home improvement shops, and local centers.
- Networking Events – Visit contractors and real estate agents at Trade shows. Join local chambers of commerce, such as the Tacoma Chamber of Commerce.
- Vehicle Branding – Advertise your services through your vehicle. Use decals and wraps for your car.
5. Provide Promotions and Referral Rewards
- Discounted Offers – During validation weeks (off peak), give offers to garner greater interest.
- Golden Phone/Referral Programs – Existing customers get returns/discounts for bringing in fresh customers.
6. Join Hands with Other Businesses
Align with other businesses, such as landscapers or home improvement stores, as well as real estate agents in order to receive more referrals and help improve your client base.
7. Develop Helpful Material
- Blogging – Publish writings about deck maintenance suggestions, design evolutions, or project summaries.
- Video Instructions – Post videos related to deck maintenance, installation tips, or customer testimonials on video sharing platforms.
Conclusion
Marketing for a deck building brand as well as Decks Restore LLC did in Tacoma, WA can be done both online and offline. By having a positive online presence, social media engagement, local SEO, and community interaction, your business can grow and attract new clients.
Moreover, keeping an eye on evolving industry standards, taking relevant training, and providing outstanding customer service will give you a competitive edge. Positive experiences and recommendations will help you build trust as clients will consider you a credible and competent deck builder. In the long run, you will be able to build an enduring business with loyal customers in Tacoma’s deck building and home improvement industry.